WOTWENTWRONG - breakup app provides personalised feedback to daters

by Andrew Summersgill
Editor
Thursday, 26th January 2012

WotWentWrong launches this month as a free web app, solving the mystery of why promising new romances ended unexpectedly or successful first dates vanished.

When things don’t work out, people deserve to know the reason why. But not everyone is capable of an explanation during a breakup, so they rely on moves like “The Fadeaway” or simply stop calling. People who thought the first date was awesome or saw no signs anything was wrong with the relationship can end up blaming themselves. It can cause lasting damage to someone’s self-esteem and future relationships.

Calling or emailing an Ex for an answer can be so – stalkery. Now anyone stuck in dating limbo can send a low-key, customisable feedback request to a date who disappeared. WotWentWrong sends the request securely on the user’s behalf via email or text message (U.S., Canada only – for now). Responding to a request is also quick and easy – with pre-defined categories why someone lost interest and the option to add personal details. To encourage exes with answering feedback, the process is incentivized with survey results to questions about how attractive the person found them, how good a kisser, dresser or conversationalist they are – or, entice them with something customised, like “Guess which of your friends isn’t telling you we went out last year?” or, “I realise I was wrong about something we discussed on our date – do you know what I’m talking about?” Send the feedback request, get the answers.

Emphasis is placed on “being nice.” The site reminds users of the power of feedback to help former dates change behaviors that may have been dealbreakers, and the feedback response form also includes a section to voice a partner’s attractive qualities. People receive invaluable pointers that come not from a self-help book or advice column, but their own dating history.

“WotWentWrong is the breakup app for couples who never really broke up,” said the app’s developer Audrey Melnik. “Instead, someone just faded away, and the lack of explanation makes it difficult for the other party to move on. We’re providing a socially acceptable way to tie up the loose ends, learn from what happened and improve your dating Zen for the next relationship – no stalking required.”

Take a look at http://wotwentwrong.com

topic tags: break ups, relationships, turn offs

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about the author

As Managing Director of London's premier speed dating firm Original Dating, Andrew has huge experience of the dating scene and has been helping people meet since 2002. Andrew co-founded Dating Trail in 2008 and is a driving force behind this website.

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